Beneficial Holdings Inc

http://www.beneficialholdings.info

About Beneficial Holdings, Inc

Beneficial Holdings is a Hotel & Casino Investment Company publicly traded under ticker symbol BFHJ.PK.The Company owns, operates, develops, manages and invests in hotels and gaming facilities throughout Central America.

The Company also owns and operates two online gaming properties www.bet.cr and www.sportsbook.cr these two properties will not conduct any business activities in the United States or any other local where online gaming is illegal.

The Company also aggressively pursues investment opportunities in joint venture projects as well as actively pursuing all types of acquisitions within the gaming industry in the mid to large size arena.

Management

Ms. L. Carolina Navarro - President and Chief Operating Officer

Ms. Navarro, who resides in Managua, Nicaragua, will oversee the day-to-day operations of the company. Ms. Navarro's executive experience includes executive assistant roles with Servicios al Campo, S.A., Inversiones Turisticas Santo Domingo, S.A. (Casino Star City), Kraft Foods y Nabisco de Nicaragua, and BJ Services de Nicaragua, S.A. Ms. Navarro holds a degree from the Universidad de las Americas in Marketing and Publicity, a two-year diploma from the Tecnico Medio Bilingual Executive Program from the Centro Cultural Nicaraguense Norteamericana, and completed the Etiquette and Modeling Course at the Academia Eleganza. Global Gaming Business Magazine Features Beneficial Holdings, Inc. President in Its 25 People to Watch in 2010

Latin America is one of the fastest-growing regions of the gaming industry. With legalization and normalization occurring from Mexico to Chile, casinos are a good bet to become a great investment in years to come. While some notable gaming companies are involved, sometimes a smaller, newer company can have an important impact.

Beneficial Holdings began its move into Central American gaming last July, with the appointment of L. Carolina Navarro of Managua, Nicaragua, as president and COO. Within weeks of her hiring, the company had announced its first acquisition of an existing gaming property, in Nicaragua, by wholly owned subsidiary Grupo Beneficial.

Navarro said in a press release at that time, "This is just the very beginning of our business plan. We are presently studying and pursuing additional negotiations in Central America with the ultimate goal of joining the ranks of casino companies such as Thunderbird Resorts, Princess Casinos International and Star City Casinos, which successfully operate in Managua."

Within months, the group had launched (and ultimately abandoned) a takeover bid for Thunderbird Resorts, contracted to take over seven additional Nicaraguan facilities, and initiated the development of an online gaming brand. Today, only half a year into her role at the helm, Carolina Navarro claims to be just getting started.

"In 2009, we focused on setting up favorable financing for our future acquisitions and studying the gaming markets for new ventures," Navarro says. "We learned that there needs to be a new approach for larger gaming operations in Central America that involve more comfortable and fun facilities where people can relax. We've figured out that casinos have become lackluster and boring."

Navarro says 2010 will be a year of transition for her company.

"We intend to follow an aggressive growth strategy in Central America that involves acquiring or developing new small and medium locations and implementing more interactive and fun games," she says. "We also hope to form joint ventures with companies in the field that are looking to expand their customer base and change their strategies to obtain a new generation of customers."

Specifically, she foresees that by the second quarter, every customer who walks into a facility associated with Beneficial will experience a casino with a more carnival-like structure-experiences differentiated from existing market operations by their updated, modern gaming machines and high payouts, customer service, and overall atmosphere. Additionally, all gamers will walk away from their land-based experience with a CD containing Beneficial's branded online casino software, licensed in Costa Rica.

Navarro says the timing to pursue such aggressive growth could not be more ideal.

"The general economic uncertainty and drop in tourism created risk in the gaming community; however, with new ideas and the ability to acquire locations at a less inflated cost, it is time to aggressively invest in creating a new multi-country gaming network in the developing economies," she says.

-Dino Guiliani

Dr. Julio Sequeira - General Counsel - Central America

Attorney Sequeira will oversee and maintain all legal and regulatory compliance requirements for Grupo Beneficial, S.A., the wholly owned operating entity of Beneficial Holdings, Inc.'s Central America operations. In addition to Mr. Sequeira's primary responsibilities, he will also oversee all financial and accounting matters. Mr. Sequeira is licensed in Nicaragua and has extensive experience in Central American corporate and gaming Law.

Ms. Joselyn Ortega - Director - Beneficial Holdings, Inc.

Ms. Ortega has extensive experience within the hotel and restaurant industry both in Costa Rica and Nicaragua. Ms. Ortega will also serve as Executive Vice President of the Company's food and beverage operations for its subsidiary, Grupo Beneficial, S.A., in Nicaragua.

Alex Papic - Vice President

Possesses over ten years of experience in the gaming industry including overseeing a multi-location casino and entertainment complex in Serbia. Mr. Papic presently resides in Central America to oversee our operations and the development of the Company's online casino for non-U.S. residents.